Trojan Horse Health & Safety Messaging Technique
The Trojan Horse Health and Safety Messages are effective in:
- Raising awareness of Health & Safety issues
- Effecting positive behavioural change amongst construction site operatives.
A picture says a thousand words
Eye-catching pictorial messages on brightly coloured backgrounds. Safe and unsafe ways of carrying out a task with a green tick and a red cross.
At point of use
Trojan Horse messages are applied onto construction components and equipment. Operatives see the messages just as they are about to carry out a task. Trojan Horse messages cannot go unnoticed!
How do we know they work?
In a research project sponsored by the HSE and carried out between 2004 and 2006 behavioural psychologists interviewed and observed site workers at numerous construction sites where Trojan Horse messages had been applied. They concluded that:
- Applying Trojan Horse messages to construction components was easy and did not affect site works.
- Workers were highly aware of the messages
- Operatives could recall messages and interpret them with a very similar level of information uptake to that achieved when actually showing an operative a message.
The research was carried out in two phases. The final reports can be found in the following links:
This brochure is a summary of how the Trojan Horse technique works.